ACO Everywhere | ReFiBuy

Agentic Commerce Optimization Everywhere

Compete across every selling surface where AI helps shoppers research, find, and buy. Wherever AI decides what shoppers see, product data decides who wins.

Explore ACO Everywhere Design Partner Program
01 The new shopper

Shoppers don't browse anymore. They ask.

Agentic commerce empowers shoppers to research, find, and buy exactly what they want, when and where they want it. They express their intent to an agent, and the agent maps that intent to the products it can recommend with confidence.

Everything comes down to one question: does your catalog give the agent enough accurate, relevant product content to choose you?

02 The loop

Your catalog is no longer a static file. It's a loop.

ACO Everywhere builds a feedback loop between selling surfaces, shopping agents, shopper behavior, and your product catalog.

It turns real agent behavior into catalog optimization, delivering rich, current product data to every selling surface, then pulling shopper and agent context back into a catalog that continuously improves.

One catalog. An optimization playbook tailored to every selling surface.

Product catalog

Continuously optimized

Answer engines

  • ChatGPT
  • Google Gemini
  • Claude
  • Microsoft Copilot
  • Meta AI
  • Perplexity

Retailer agents

  • Amazon Alexa for Shopping
  • Walmart Sparky
  • Target TSA

Brand-owned experiences

  • On-site agent
  • Personalization
  • On-site search
  • Recommendations
03 The operating loop

The models change weekly. The loop never stops.

Agentic Commerce Optimization is a continuous operating discipline—not a one-time audit or content project.

The ReFiBuy Commerce Intelligence Engine connects every stage of the operating loop, so commerce teams can identify what needs to change, approve and distribute optimized product data, monitor agent response, and feed that context into the next iteration.

01

Ingest

Connect and map your product catalog and existing listings from the systems you already use.

02

Evaluate

Identify where product data falls short and how agents interpret each SKU.

03

Optimize

Generate and enrich the product content each selling surface needs, with human review and governance built in.

04

Distribute

Route approved updates through existing product-data and selling-surface workflows.

05

Monitor

Track what agents surface, recommend, and say, capturing the context behind each result.

Loop

Feed agent and shopper context back into the next round of evaluation and optimization.

"The product catalog is no longer a static CSV file. It's a continuously improving product-level context system that uses feedback loops to adapt to all the signals coming from the myriad selling surfaces. The future of agentic commerce is ACO Everywhere."

Scot Wingo, CEO & Co-founder, ReFiBuy

Follow ACO Everywhere as it expands to every selling surface.

04 The first retailer agent

Bringing ACO Everywhere to Amazon.

Alexa for Shopping adds a new decision layer between search rank and purchase.

Strong Amazon search performance no longer guarantees a recommendation. A product can still be overlooked when shopper questions go unanswered, use cases are unclear, negative perceptions go unaddressed, or a competitor provides stronger evidence of fit.

300M+ Customers used Rufus, now Alexa for Shopping, in 2025
Nearly$12B In incremental annualized sales the shopping agent helped drive

Reported by Amazon, 2025.

ReFiBuy connects Amazon-specific product evaluation with live Alexa for Shopping monitoring—showing brands where product data falls short, how Alexa responds to real-world prompts, what it recommends, and how results change after catalog improvements.

Where the listing is silent, Alexa fills the void.

When a listing doesn't answer a shopper's question, Alexa must infer. In one customer audit, the same product and prompt produced opposite answers across two runs—and one response recommended a competitor.

Same product. Same question.

Pathway A

"Yes, it can help with that."

Pathway B

"No. Consider this alternative:"

Seller-authored answers give Alexa consistent, on-label copy to cite, so every shopping pathway stays accurate and on-brand.

Every unanswered question is a doorway to a competitor.

ReFiBuy's Design Partner Program for Amazon

Get access to our proprietary Amazon ACO playbook.

Work directly with ReFiBuy to run the full optimization loop for Alexa for Shopping. Founding partners receive ReFiBuy's Amazon ACO research and proprietary playbook, hands-on guidance, and an opportunity to provide strategic input into the company's Amazon roadmap.

Apply for the Design Partner Program

Select brands get early access to

  • Ingest and map your product catalog and Amazon listings
  • Score Amazon listings against Alexa for Shopping best practices
  • Generate, enrich, and route recommended improvements through human-review workflows
  • Distribute approved updates through existing product-data and Amazon workflows to update 1P or 3P listings
  • Monitor how your SKUs appear in Alexa for Shopping, capturing the agentic shelf, prompt pills, and other valuable context
  • Close the loop by applying insights from each iteration to the next round of evaluation and optimization

ReFiBuy's Design Partner Program for Amazon is an independent ReFiBuy program and is not affiliated with or endorsed by Amazon. Amazon and Alexa are trademarks of Amazon.com, Inc.

Start where every agent starts: the product catalog.

With Q4 planning underway, baseline your catalog now and start measuring before holiday demand accelerates.

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