ReFiBuy is an ACO platform that helps brands and retailers compete and win on AI shopping engines.
We exist to help brands, retailers, and agencies operate product catalogs in a world where AI shopping agents increasingly decide what gets discovered, recommended, and purchased.
What we do
ReFiBuy provides continuous, SKU-level optimization for modern commerce, serving as a comprehensive Agentic Commerce Optimization (ACO) solution.
Our platform monitors how products appear across AI-driven shopping and discovery environments, automatically identifying data breakdowns to enrich and distribute updates across the systems that influence visibility.
As commerce shifts from static search to dynamic, agent-led interactions, ReFiBuy operates where traditional feeds fall short—ensuring brands and retailers compete and win on the engines that drive modern conversion.
Why this matters now
Commerce infrastructure was built for people typing keywords, not AI shopping agents interpreting intent.
As generative engines and autonomous agents take on a larger role in discovery and purchasing, product visibility depends less on pages and more on whether product data is complete, structured, and intelligible to machines.
This shift is already underway.
ReFiBuy exists to help commerce teams keep pace without rebuilding their entire stack.
Why ReFiBuy was built
ReFiBuy was founded around a simple observation: the tools that power ecommerce today were never designed for agentic systems.
As AI began to move from answering questions to making decisions, it became clear that product data needed to behave more like living infrastructure than static content.
ReFiBuy was designed from the ground up as a closed-loop, AI-native platform to meet that requirement.
Who we work with
ReFiBuy works with commerce organizations that manage complex, fast-changing product catalogs, including:
Brands
Consumer brands selling direct and through retail partners
Retailers
Retailers and marketplaces aggregating products from many sources
Agencies
Agencies and solution providers operating commerce programs at scale