Thursday, December 4 | 2:00 pm EST

ACP Workshop: Selling on ChatGPT

How merchants can enable ChatGPT Instant Checkout through the Agentic Commerce Protocol (ACP). Co-Presented by: Nekuda × ReFiBuy

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Agentic Commerce Protocol (ACP)

AI-native commerce is here, and merchants are already selling directly through ChatGPT. This joint workshop brings together payment and data experts to walk you through how it works, what it takes, and why it matters.

You’ll learn:

Why ChatGPT commerce matters: Reach, stats, and growth trends across OpenAI’s shopping integrations.

  • How to prepare your catalog: Product feed standards, schema alignment, and real-world examples.

  • Understanding the ACP Gateway: How instant checkout and payment routing work (demo).

  • Effort, cost, and ROI: What to expect from integration through first sale.

     

This session is designed for:

  • Commerce & retail leaders curious about ChatGPT Instant Checkout

  • Brands exploring AI-native sales channels

  • Payment partners and PSPs evaluating ACP integration

SCOT WINGO, REFIBUY

“Google Shopping feeds are the dirt road. This is the 20-lane highway.”

Meet the speakers

Ayal Karmi

Co-founder

CEO, Nekuda

Ayal Karmi is a payments expert and serial entrepreneur with a background in crypto and fintech. As Co-Founder and CEO of Nekuda, he leads the mission to build secure financial infrastructure for the autonomous AI agent economy.

Idan Levin

Co-founder

CPO, Nekuda

Idan is a product strategist focused on digital commerce and user trust. As Co-Founder and CPO of Nekuda, he directs the development of the Agent Wallet SDK to enable secure, autonomous transactions for AI agents.

Scot Wingo

Co-founder

CEO, ReFiBuy

Scot is a serial entrepreneur with deep eCommerce experience, founding four startups,  including ChannelAdvisor (IPO 2013) and AuctionRover.com,  while successfully exiting three.

Discover the companies

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Agentic Commerce Infrastructure for agents and merchants - enabling payments with the nekuda wallet and multi-platform agent checkout via AgentLane (ACP Gateway).

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refibuy-logo-400px-01

AI-native commerce platform helping merchants optimize product data and enable instant checkout through ChatGPT and the Agentic Commerce Protocol.

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FAQs

Top ACP questions from commerce leaders

Merchants remain the merchant of record. Checkout clearly identifies the seller, and payments, fulfillment, and returns stay with the merchant rather than ChatGPT.

Who is the merchant of record in ChatGPT Instant Checkout?

The architecture discussed relies on PCI-compliant vaulting and tokenization. Merchants interact with a delegated payment token rather than raw card data, reducing PCI exposure in the checkout flow.

Is ChatGPT Instant Checkout PCI compliant?

AI shopping systems rely on structured product data and rich context, including reviews and Q&A, to interpret and recommend products. Thin or incomplete catalogs limit how products are evaluated.

What determines whether products appear in AI shopping results?

What is ACP (Agentic Commerce Protocol)?

ACP is an open protocol (co-authored by OpenAI and Stripe) that specifies how an agentic application connects to a merchant checkout for remote checkout orchestration.

What does ACP checkout actually orchestrate?

The “back-and-forth” needed to finalize an order: confirm inventory/state, calculate tax and shipping based on address, allow shipping method changes, and confirm the final amount.

Is ChatGPT Instant Checkout only available in the US? Can I use it via VPN?

Availability appears to vary by country. Some users outside the US can see product cards, but VPN access is inconsistent and may still fail depending on how access is determined.

How do I trigger product cards to test this?

Use a specific, “down-funnel” prompt (product + intent + shipping speed). If product cards don’t appear after a few turns, the feature may not be available in your region.

What’s the delegated/shared payment token?

A tokenized means-of-payment returned by the processor after ChatGPT submits payment credentials; ChatGPT passes the token to the ACP checkout to complete payment under defined guardrails.

How are returns handled?

Returns appear to route back to the merchant. The example described shows an “Orders” area in ChatGPT that links back to the merchant (e.g., Walmart) to initiate returns; a dedicated returns endpoint isn’t described as available yet.