Reformatting Isn't Enrichment
Real enrichment changes what an AI shopping agent can do with a product. Rewording only changes how the copy reads.
Real enrichment changes what an AI shopping agent can do with a product. Rewording only changes how the copy reads.
A new Deloitte Digital study surveyed both sides of the counter and found a wide gap: brands believe they deliver good commerce experiences, and...
A new product launches at the exact moment demand is highest and its product data is thinnest, and that gap is why AI shopping agents can't see it.
AI shopping agents are sending your highest-converting traffic to your product pages. GA4 is filing most of it under 'Direct.'