AUTHOR

Amber Bartholomeusz

Amber works with ReFiBuy on brand and go-to-market strategy, helping translate complex market shifts into clear, practical narratives for customers, partners, and the broader commerce ecosystem. She brings nearly two decades of technology marketing experience across B2B, B2C, and direct-to-consumer companies, with a focus on helping organizations navigate growth, transition, and emerging categories.

Stories by Amber


Articles & Blogs

Reformatting Isn't Enrichment

Real enrichment changes what an AI shopping agent can do with a product. Rewording only changes how the copy reads.

Articles & Blogs

You Rated Yourself Excellent. The Agents Didn't.

A new Deloitte Digital study surveyed both sides of the counter and found a wide gap: brands believe they deliver good commerce experiences, and...