Event
Connected Commerce Summit
Chicago
Analysis, research, and practical guidance on how AI agents are reshaping product discovery, shopping, and commerce infrastructure.
ReFiBuy, the Agentic Commerce Optimization (ACO) platform for brands and retailers, today announced $13.6 million in oversubscribed Series Seed funding led by NewRoad Capital Partners.
The round includes new investors Ridge Ventures, Silicon Road Ventures, Incubate Fund, and VELA Partners, with continued support from G20 Ventures, Commerce Ventures, Knoll Ventures, and retail industry angel investors.
Agentic Commerce Optimization (ACO) is the process of preparing your product catalog for AI-powered shopping experiences.
As agentic shopping engines like ChatGPT, Perplexity, Gemini, and Copilot surface products directly to consumers, they rely on structured, rich, and complete product data, not traditional PDPs or marketing pages.
ACO ensures your product information is ready for AI shopping agents to evaluate, compare, and recommend your products. It’s the foundation for winning visibility and conversion in AI-driven shopping.

Connected Commerce Summit
Chicago
Join ReFiBuy at the Connected Commerce Summit, where Brands, Retailers, and Technology leaders come together to shape the future of commerce.