Press Releases
News & Announcements
Partnership
Digital Commerce 360 and ReFiBuy launch first-of-its-kind AI Commerce Rankings
New benchmark adds an agentic readiness layer to the Top 1000, revealing which retailers are positioned to compete as AI shopping agents reshape product discovery.
Launch
The Agentic Shelf Is Moving Inside the Retailer. That's Why We Launched RetailPlaybook.
Introducing RetailPlaybook: a new newsletter and podcast, hosted by Andrew Bell, built to help brands compete inside Alexa for Shopping, Walmart Sparky, and the retailer agents reshaping discovery.
Partnership
Why we partnered with Elastic Path: bringing Agentic Commerce Optimization to B2B
ReFiBuy integrates with Elastic Path to bring ACO to enterprise B2B commerce platforms, helping brands optimize AI-driven product discovery across complex catalogs.
Funding
ReFiBuy raises $13.6M oversubscribed seed round to accelerate agentic commerce
Backed by New Road Capital Partners, Ridge Ventures, Silicon Road Ventures, and Commerce Ventures to build the infrastructure layer for Agentic Commerce Optimization.
Developer program
ReFiBuy opens Commerce Intelligence Engine to developers with 'Build with ReFiBuy'
ReFiBuy opens its Commerce Intelligence Engine to developers, enabling brands and agencies to integrate ACO directly into their existing commerce stack.
Product launch
ReFiBuy announces general availability of first product
The Commerce Intelligence Engine is now generally available — bringing AI-native product discovery optimization to brands, retailers, and agencies at scale.
Company
ReFiBuy expands Board of Advisors with five new members
ReFiBuy adds five new advisors with expertise spanning retail operations, digital commerce, brand marketing, and venture capital.
Company
ReFiBuy assembles retail powerhouse Board of Advisors
ReFiBuy names an inaugural Board of Advisors drawn from across the retail, marketplace, and commerce technology landscape.
Launch
A serial ecommerce entrepreneur launches AI startup ReFiBuy
Scot Wingo, founder of ChannelAdvisor and Rithum, launches ReFiBuy — an AI startup built to optimize how consumers Research, Find, and Buy in the era of agentic commerce.
Media Coverage
In the News
Yahoo Finance
ReFiBuy launches RetailPlaybook featuring retailer shopping agent optimization expert Andrew Bell
Yahoo Finance covers the launch of RetailPlaybook, ReFiBuy's new podcast and newsletter hosted by Andrew Bell, focused on optimizing for retailer shopping agents like Alexa for Shopping and Walmart Sparky.
Tip Ranks
ReFiBuy Aligns With MACH Alliance to Support AI-Driven Commerce Data
Tip Ranks reports on ReFiBuy joining the MACH Alliance to advance open, AI-driven commerce data standards for agentic shopping.
Axios
Raleigh e-commerce startup raises $13.6M seed round
Axios Raleigh covers ReFiBuy's $13.6M seed round led by NewRoad Capital Partners, and what it means for the agentic commerce space.
ChannelX
Scot Wingo, ReFiBuy, on Agentic Commerce Optimisation for Retailers
ChannelX interviews Scot Wingo on how Agentic Commerce Optimization is reshaping how retailers think about product data and AI discovery.
ReFiBuy
Media Roundup: ReFiBuy's Seed Round and the Rise of Agentic Commerce
A roundup of press coverage following ReFiBuy's $13.6M seed round and the growing momentum behind agentic commerce.
Digital Commerce 360
ReFiBuy debuts platform to optimize catalog data for agentic commerce
Digital Commerce 360 covers the launch of ReFiBuy's Commerce Intelligence Engine and its approach to preparing product catalogs for AI shopping agents.
Fortune
How Amazon's and Walmart's retail dominance could be disrupted by ChatGPT and Perplexity
Fortune features Scot Wingo's analysis of how AI shopping agents from OpenAI and Perplexity are threatening the dominance of Amazon and Walmart in retail.
Practical Ecommerce
ChannelAdvisor Founder Launches GEO for Merchants
Practical Ecommerce profiles Scot Wingo's new venture and how ReFiBuy brings Generative Engine Optimization to brands and retailers.
WRAL News
ReFiBuy launches with $1.7 million to revolutionize ecommerce with AI
WRAL covers ReFiBuy's launch and $1.7M pre-seed round, spotlighting Scot Wingo's mission to build the AI-native infrastructure layer for digital commerce.
Platform
Product Updates
Company Info
Company Fact Sheet
ReFiBuy, Inc.
Quick-reference facts for journalists, analysts, and media
Overview
Funding
Leadership
Team backgrounds: ChannelAdvisor, Rithum, Walmart, MikMak
Company description
ReFiBuy is the Agentic Commerce Optimization platform for brands, retailers, agencies, and commerce partners, and the company defining the category. As AI shopping agents reshape how consumers Research, Find, and Buy products, ReFiBuy helps commerce teams ensure their product data can be understood, recommended, and purchased across emerging AI-driven shopping environments. ReFiBuy's Commerce Intelligence Engine evaluates product data at the SKU level, enriches missing or incomplete attributes, distributes optimized data to AI shopping channels, and monitors performance across the AI digital shelf. Founded by Scot Wingo, Cameron Bowe, James Frawley, and Derek Conlin, ReFiBuy brings deep ecommerce expertise from ChannelAdvisor, Rithum, Walmart, and MikMak.
ReFiBuy is the Agentic Commerce Optimization platform for brands, retailers, agencies, and commerce partners, and the company defining the category. As AI shopping agents reshape how consumers Research, Find, and Buy products, ReFiBuy helps teams ensure their product data can be understood, recommended, and purchased across emerging AI-driven shopping environments. Its Commerce Intelligence Engine evaluates, enriches, distributes, and monitors product data at the SKU level to improve product visibility and performance across the AI digital shelf.
ReFiBuy is the Agentic Commerce Optimization platform defining how brands, retailers, agencies, and commerce partners compete as AI shopping agents reshape how consumers Research, Find, and Buy products. Its Commerce Intelligence Engine improves product visibility and performance across AI-driven shopping environments.
Media Kit
Brand Assets
Everything you need to cover ReFiBuy. Fill in a few details to unlock the full kit.
Download the ReFiBuy media kit
Fill in a few details to unlock the full kit: logos, headshots, and company descriptions.
Media Inquiries
Press Contact
Media Resources
Discover ReFiBuy’s official media resources, including logos, brand assets, high-resolution images, and detailed team member profiles, curated to support accurate coverage and storytelling.
ReFiBuy helps brands prepare for AI-driven shopping and agentic commerce
ReFiBuy emerges as a key platform in the shift toward AI-driven and agentic commerce.
As AI reshapes how consumers research, discover, and buy products, ReFiBuy is emerging as a key platform helping brands stay visible, competitive, and conversion-ready across AI shopping engines like ChatGPT, Google AI, and beyond.
High-quality headshots and team bios for media use, press coverage, interviews, and articles about ReFiBuy
Company updates, press releases, product releases, milestones
ReFiBuy descriptions
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ReFiBuy is reimagining the future of e-commerce with Agentic AI, empowering brands, retailers, and agencies to optimize how consumers Research, Find, and Buy products. Traditional e-commerce growth has slowed, but we see an opportunity to reignite momentum by transforming discovery, personalization, and conversion.
Founded by Scot Wingo (Founder of ChannelAdvisor/Rithum, co-host of The Jason & Scot Show), Cameron Bowe, James Frawley, and Derek Conlin, our team brings deep expertise from ChannelAdvisor, Walmart, and MikMak. As an AI-native company, ReFiBuy builds solutions that adapt in real time, improving the entire shopping journey from research to checkout.
With intelligent automation, seamless integration, and consumer-centric innovation, we aim to push e-commerce growth beyond today’s 7-8% plateau toward 20%+ expansion. ReFiBuy is setting a new standard for digital commerce in the era of Agentic AI.
ReFiBuy is reimagining e-commerce with Agentic AI, helping brands, retailers, and agencies optimize how consumers Research, Find, and Buy products. Founded by industry veterans from ChannelAdvisor, Walmart, and MikMak, we’re building AI-native solutions that adapt in real time to transform discovery, personalization, and conversion. Our goal: push growth beyond today’s 7–8% plateau and set a new standard for digital commerce.
ReFiBuy reimagines e-commerce through Agentic AI, optimizing how consumers Research, Find, and Buy products. Founded by industry veterans from ChannelAdvisor and Walmart, our AI-native solutions adapt in real-time to ignite growth beyond current plateaus. We are setting the new standard for digital commerce through intelligent, consumer-centric innovation.
ReFiBuy logos
