Media Resources

ReFiBuy Descriptions

This section provides an overview of ReFiBuy, including key company details, mission, and our impact on e-commerce. Use this information for media coverage, press releases, or background research on how we’re transforming the way consumers Research, Find, and Buy.

Less Than 50-Word Description

ReFiBuy is an AI-native company transforming e-commerce by leveraging Agentic AI to optimize how consumers Research, Find, and Buy. We’re building solutions to reignite e-commerce growth, drive smarter shopping experiences, and shape the future of online retail.

Less Than 100-Word Description

ReFiBuy is an AI-native company focused on revolutionizing e-commerce with Agentic AI. By enhancing how consumers Research, Find, and Buy, we’re creating seamless, intuitive shopping experiences that drive growth and efficiency. As e-commerce slows to 7-8% annual growth, we believe it can return to 20%+, and we’re building the technology to make that happen.

Full Description

ReFiBuy is reimagining the future of e-commerce with Agentic AI, empowering brands and retailers with cutting-edge technology that enhances how consumers Research, Find, and Buy products. Traditional e-commerce growth has slowed, but we see an opportunity to reignite industry momentum by optimizing discovery, personalization, and conversion.

As an AI-native company, we’re building solutions that adapt in real-time, improving the entire shopping journey—from research to checkout. Our goal is to push e-commerce growth beyond its current 7-8% rate and back toward 20%+ expansion. With intelligent automation, seamless integration, and consumer-centric innovation, ReFiBuy is setting a new standard for digital commerce.

ReFiBuy Team

Access high-quality headshots and team bios for media use. These images and descriptions can be used for press coverage, interviews, and articles about ReFiBuy and its leadership.

CEO, Co-founder

Scot Wingo

Scot is a serial entrepreneur with deep eCommerce experience, founding four startups—including ChannelAdvisor (IPO 2013) and AuctionRover.com—while successfully exiting three.

CTO, Co-founder

Cameron Bowe

Cameron is an NCSU alumni and veteran technologist with 18 years of eCommerce experience at ChannelAdvisor and Rithum.

CAIO, Co-founder

James Frawley

James is an expert in eCommerce analytics and intelligence, bringing 11 years of experience from ChannelAdvisor and MikMak.

COO, Co-founder

Derek Conlin

Derek is an eCommerce expert with 18 years of experience at ChannelAdvisor, Walmart, and Rithum leading global sales, partnerships, and strategy.

Creative Director

Rebecca Ross

Rebecca is a graphic communicator and industrial designer with expertise in ideation, manufacturing, and design strategy.

Founders

A look at the visionary behind ReFiBuy. Download the official founder photo for media and press use.