Brian Chapman
Brian Chapman leads growth at ReFiBuy, driving awareness and demand for Agentic Commerce Optimization (ACO) across the retail and brand ecosystem. Brian brings 14 years of experience scaling B2B SaaS and high-growth startups, with previous leadership roles at Brightly (a Siemens company) and Spiffy.
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News & AnnouncementsNov 4, 2026
ReFiBuy Launches Meta Muse Support as Shopping Becomes the Agent's Top Use
Brands and retailers can now find the product data gaps that hold products back in Muse, approve agentic enrichments, and monitor Muse results
Brian ChapmanRead the article →
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News & AnnouncementsOct 6, 2026
In ChatGPT, 84% of Buying Decisions Came From Product Cards, ReFiBuy Study Finds
New behavioral study shows why getting recommended in answer engines is only the start: brands and retailers need to compete for visibility and position in the ...
Brian ChapmanRead the article →
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News & AnnouncementsSep 23, 2026
ReFiBuy Announces General Availability of Support for Amazon's Alexa for Shopping
ReFiBuy announces its Amazon Alexa for Shopping ACO offering to help brands assess listings, review enrichments and monitor product visibility.
Brian ChapmanRead the article →
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News & AnnouncementsSep 17, 2026
Nexi and ReFiBuy partner to enhance European merchant discoverability for the Agentic Commerce era
As AI shopping agents increasingly shape product discovery, the partnership brings ReFiBuy’s Agentic Commerce Optimization system to Nexi’s merchant network to ...
Brian ChapmanRead the article →
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News & AnnouncementsAug 18, 2026
AI1000 Rankings Reshuffle in Q2, but Retail Challengers Hold the Lead
ReFiBuy’s AI shopping benchmark, co-developed with Digital Commerce 360, finds 972 of 1,000 retailers changed rank; Nixon, No. 722 by online sales, took No. 1; ...
Brian ChapmanRead the article →
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News & AnnouncementsJul 22, 2026
Introducing ACO Everywhere
ACO Everywhere extends Agentic Commerce Optimization beyond answer engines to all selling surfaces. Now adding Amazon's Alexa for Shopping.
Brian ChapmanRead the article →
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News & AnnouncementsJul 9, 2026
Digital Commerce 360 and ReFiBuy Launch First-of-its-Kind AI Commerce Rankings for Retailer Readiness in AI Shopping
New benchmark adds an agentic readiness layer to the Top 1000, revealing which retailers are positioned to compete as AI shopping agents reshape product ...
Brian ChapmanRead the article →
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Articles & BlogsMay 8, 2026
Media Roundup: ReFiBuy’s Seed Round and the Rise of Agentic Commerce
As AI shopping agents reshape product discovery, product data is becoming the infrastructure brands and retailers need to compete.
Brian ChapmanRead the article →
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