AUTHOR

Brian Chapman

Brian Chapman leads growth at ReFiBuy, driving awareness and demand for Agentic Commerce Optimization (ACO) across the retail and brand ecosystem. Brian brings 14 years of experience scaling B2B SaaS and high-growth startups, with previous leadership roles at Brightly (a Siemens company) and Spiffy.

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News & Announcements

Introducing ACO Everywhere

ACO Everywhere extends Agentic Commerce Optimization beyond answer engines to all selling surfaces. Now adding Amazon's Alexa for Shopping.

Brian Chapman Jul 22, 2026

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