Articles & Blogs (3)
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Articles & BlogsMay 8, 2026
Media Roundup: ReFiBuy’s Seed Round and the Rise of Agentic Commerce
As AI shopping agents reshape product discovery, product data is becoming the infrastructure brands and retailers need to compete.
Brian ChapmanRead the article →
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Articles & BlogsApr 29, 2026
Dark Agentic Commerce Traffic (DACT): Why 70%+ of AI Shopping Traffic Is Invisible in Your Analytics
AI shopping agents are sending your highest-converting traffic to your product pages. GA4 is filing most of it under 'Direct.'
Amber BartholomeuszRead the article →
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Articles & BlogsFeb 12, 2026
The Re → Fi → Buy Shift: Preparing for the Age of Agentic Commerce
At ReFiBuy, we think about this new reality through a simple framework: Re → Fi → Buy.
ReFiBuyRead the article →
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