Adobe forecasts a record $26.3B Prime Day. The sharper story sits in the AI traffic numbers and the oddly specific category spikes. Three hot takes.
Catalog Scoring gives every product a 0–100 readiness score for AI shopping agents across seven dimensions, and shows exactly which gap to fix first.
Google Marketing Live 2026 lands May 20. Here are the four decisions top retailers need to make on UCP, AI Mode, Merchant Center, and Commerce Media...
As AI shopping agents reshape product discovery, product data is becoming the infrastructure brands and retailers need to compete.
AI shopping agents are sending your highest-converting traffic to your product pages. GA4 is filing most of it under 'Direct.'
At ReFiBuy, we think about this new reality through a simple framework: Re → Fi → Buy.