ReFiBuy Articles
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How to Get Approved Amazon Listing Fixes Live Your Way
Approving a better title doesn't help a shopper until it's on the listing. Here's how to take the fixes your team approved in ReFiBuy for Amazon and get them ...
Priya PoddarRead the article
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How to Set a Confidence Bar for Each Field in the Enrichment Queue
Fixing thousands of Amazon listings before Black Friday? Set a confidence bar for each field in the Enrichment Queue: automate the obvious, review what matters.
Priya PoddarRead the article
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Amazon shut the door on Muse. Walmart opened it. Your product data has to work on both sides
Retailer agents like Alexa for Shopping read the Amazon listing. Answer engines like ChatGPT read your catalog. Your product data has to hold up on both.
Amber BartholomeuszRead the article
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How to get Alexa to recommend your product: Be Available, Be Findable, Be Trusted, Be Chosen
ReFiBuy scores each Amazon ASIN on four readiness checks: Be Available, Be Findable, Be Trusted and Be Chosen. Here’s what each one looks at, what trips ...
Priya PoddarRead the article
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ReFiBuy Launches Meta Muse Support as Shopping Becomes the Agent's Top Use
Brands and retailers can now find the product data gaps that hold products back in Muse, approve agentic enrichments, and monitor Muse results
Brian ChapmanRead the article
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Why We Built Agents to Fix Amazon Listings for Alexa
Alexa for Shopping recommends what your product page says. Here's why we built agents that find the gaps on Amazon listings and write the fix, with your team ...
Link WallsRead the article
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All Eyes on Amazon: Alexa Is Now Your Holiday Salesperson
350M+ shoppers used Alexa for Shopping last year, and Alexa recommends what your listing says. Here's how to get your Amazon catalog ready before Black Friday.
Priya PoddarRead the article
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Meta's Muse Is Already Shopping From Your Product Data. Is It Ready?
Muse hit 10M+ users in six weeks with shopping as its top use case. What its AI shopping agents read, why it pushes to checkout, and what to do now.
Amber BartholomeuszRead the article
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Ads Are Coming to Your AI Agent. That's Why We Launched AdGentic.
Every consumer platform that reached scale ended up selling ads, and personal AI agents will be no different. AdGentic, the newest show in the ReFiBuy Media ...
Amber BartholomeuszRead the article
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99% of Marketers Say Their Brands Are Visible. Is That Visibility Driving Sales?
See what our product-card study reveals about product choice in AI shopping, the limits of brand visibility, and where Agentic Commerce Optimization fits.
Amber BartholomeuszRead the article
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Google Universal Cart: Your 6-Week Holiday Countdown
Google's Universal Cart is now live for every US shopper. Here's what it does, plus a week-by-week plan to get your catalog ready before Black Friday.
Priya PoddarRead the article
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In ChatGPT, 84% of Buying Decisions Came From Product Cards, ReFiBuy Study Finds
New behavioral study shows why getting recommended in answer engines is only the start: brands and retailers need to compete for visibility and position in the ...
Brian ChapmanRead the article
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ReFiBuy Announces General Availability of Support for Amazon's Alexa for Shopping
ReFiBuy announces its Amazon Alexa for Shopping ACO offering to help brands assess listings, review enrichments and monitor product visibility.
Brian ChapmanRead the article
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ReFiBuy Brings Continuously Improving Product Data to Claude Commerce Agent
ReFiBuy connects enriched product catalogs with Claude commerce agents and uses shopper insights to guide continuous catalog improvement.
ReFiBuyRead the article
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Nexi and ReFiBuy partner to enhance European merchant discoverability for the Agentic Commerce era
As AI shopping agents increasingly shape product discovery, the partnership brings ReFiBuy’s Agentic Commerce Optimization system to Nexi’s merchant network to ...
Brian ChapmanRead the article
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Shopify's Universal Catalog Is Your Starting Point for Agentic Commerce. Here's the Rest of the Job.
Shopify's Universal Catalog gets products listed across AI shopping. What retailers still need to own to get chosen: enrichment, product Q&A, pages, feeds, ...
Priya PoddarRead the article
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The Retail Traffic That Converts 60% Higher Is Going to the Retailers AI Can Read
Adobe data shows AI-referred traffic converts 60% higher than any other channel, yet most of the Top 1000 retailers aren't ready. See what the AI1000 reveals.
Amber BartholomeuszRead the article
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AI1000 Rankings Reshuffle in Q2, but Retail Challengers Hold the Lead
ReFiBuy’s AI shopping benchmark, co-developed with Digital Commerce 360, finds 972 of 1,000 retailers changed rank; Nixon, No. 722 by online sales, took No. 1; ...
Brian ChapmanRead the article
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Your Product Page Has a New Reader. It Isn't Human.
How retailers and brands should optimize product pages for agentic commerce: a practical playbook.
Priya PoddarRead the article
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Reformatting Isn't Enrichment
Real enrichment changes what an AI shopping agent can do with a product. Rewording only changes how the copy reads.
Amber BartholomeuszRead the article
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Introducing ACO Everywhere
ACO Everywhere extends Agentic Commerce Optimization beyond answer engines to all selling surfaces. Now adding Amazon's Alexa for Shopping.
Brian ChapmanRead the article
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You Rated Yourself Excellent. The Agents Didn't.
A new Deloitte Digital study surveyed both sides of the counter and found a wide gap: brands believe they deliver good commerce experiences, and consumers ...
Amber BartholomeuszRead the article
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Invisible at Launch: New Products and the Cold-Start Problem in Agentic Commerce
A new product launches at the exact moment demand is highest and its product data is thinnest, and that gap is why AI shopping agents can't see it.
Amber BartholomeuszRead the article
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Digital Commerce 360 and ReFiBuy Launch First-of-its-Kind AI Commerce Rankings for Retailer Readiness in AI Shopping
New benchmark adds an agentic readiness layer to the Top 1000, revealing which retailers are positioned to compete as AI shopping agents reshape product ...
Brian ChapmanRead the article
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Automate the Obvious, Review What Matters: Introducing Enrichment Queue Automation
Set a confidence threshold per field: high-confidence enrichment suggestions auto-accept, low-confidence ones auto-reject, and only the uncertain middle comes ...
Priya PoddarRead the article
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Three Prime Day Hot Takes. Yes, One of Them Is About Lunch Boxes.
Adobe forecasts a record $26.3B Prime Day. The sharper story sits in the AI traffic numbers and the oddly specific category spikes. Three hot takes.
Priya PoddarRead the article
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The Agentic Shelf Is Moving Inside the Retailer. That's Why We Launched RetailPlaybook.
Introducing RetailPlaybook: a new newsletter and podcast, hosted by Andrew Bell, built to help brands compete inside Alexa for Shopping, Walmart Sparky, and ...
Rebecca RossRead the article
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No More Guesswork: Introducing Catalog Scoring
Catalog Scoring gives every product a 0–100 readiness score for AI shopping agents across seven dimensions, and shows exactly which gap to fix first.
Priya PoddarRead the article
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Why We Partnered with Elastic Path: Bringing Agentic Commerce Optimization to B2B
Complex catalogs, structured APIs, and the case for making product data perform wherever buyers now begin their journeys.
Rebecca RossRead the article
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Google Marketing Live 2026: Here's What Retail Teams Need to Decide Before It Lands.
Google Marketing Live 2026 lands May 20. Here are the four decisions top retailers need to make on UCP, AI Mode, Merchant Center, and Commerce Media Suite.
Priya PoddarRead the article
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Media Roundup: ReFiBuy’s Seed Round and the Rise of Agentic Commerce
As AI shopping agents reshape product discovery, product data is becoming the infrastructure brands and retailers need to compete.
Brian ChapmanRead the article
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ReFiBuy Raises $13.6M Oversubscribed Seed Round to Accelerate Agentic Commerce
NewRoad Capital Partners leads Series Seed as ReFiBuy helps brands and retailers compete in AI-powered shopping
ReFiBuyRead the article
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Dark Agentic Commerce Traffic (DACT): Why 70%+ of AI Shopping Traffic Is Invisible in Your Analytics
AI shopping agents are sending your highest-converting traffic to your product pages. GA4 is filing most of it under 'Direct.'
Amber BartholomeuszRead the article
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ReFiBuy Opens Commerce Intelligence Engine to Developers with 'Build with ReFiBuy'
ReFiBuy announced early access to Build with ReFiBuy, a developer platform that gives access to its Commerce Intelligence Engine.
ReFiBuyRead the article
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The Re → Fi → Buy Shift: Preparing for the Age of Agentic Commerce
At ReFiBuy, we think about this new reality through a simple framework: Re → Fi → Buy.
ReFiBuyRead the article
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ReFiBuy Announces General Availability of First Product
E-Commerce's first agentic-native closed-loop learning platform that helps companies evaluate, enrich, distribute, and monitor their products.
ReFiBuyRead the article
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ReFiBuy Expands Board of Advisors with Five New Members
We're excited to expand our Board of Advisors from four to nine with the addition of some true legends of Digital Commerce!
ReFiBuyRead the article
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ReFiBuy Assembles Retail Powerhouse Board of Advisors
ReFiBuy today announced the formation of its inaugural Retail Board of Advisors, naming four industry-leading experts as founding members.
ReFiBuyRead the article
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A serial ecommerce entrepreneur launches AI startup ReFiBuy
ReFiBuy is focusing on artificial intelligence after realizing that AI could address many of the persistent challenges he faced at ChannelAdvisor.
ReFiBuyRead the article
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