ReFiBuy Articles
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Reformatting Isn't Enrichment
Real enrichment changes what an AI shopping agent can do with a product. Rewording only changes how the copy reads.
Amber BartholomeuszRead the article
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Introducing ACO Everywhere
ACO Everywhere extends Agentic Commerce Optimization beyond answer engines to all selling surfaces. Now adding Amazon's Alexa for Shopping.
Brian ChapmanRead the article
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You Rated Yourself Excellent. The Agents Didn't.
A new Deloitte Digital study surveyed both sides of the counter and found a wide gap: brands believe they deliver good commerce experiences, and consumers ...
Amber BartholomeuszRead the article
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Invisible at Launch: New Products and the Cold-Start Problem in Agentic Commerce
A new product launches at the exact moment demand is highest and its product data is thinnest, and that gap is why AI shopping agents can't see it.
Amber BartholomeuszRead the article
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Digital Commerce 360 and ReFiBuy Launch First-of-its-Kind AI Commerce Rankings for Retailer Readiness in AI Shopping
New benchmark adds an agentic readiness layer to the Top 1000, revealing which retailers are positioned to compete as AI shopping agents reshape product ...
Brian ChapmanRead the article
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Automate the Obvious, Review What Matters: Introducing Enrichment Queue Automation
Set a confidence threshold per field: high-confidence enrichment suggestions auto-accept, low-confidence ones auto-reject, and only the uncertain middle comes ...
Priya PoddarRead the article
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Three Prime Day Hot Takes. Yes, One of Them Is About Lunch Boxes.
Adobe forecasts a record $26.3B Prime Day. The sharper story sits in the AI traffic numbers and the oddly specific category spikes. Three hot takes.
Priya PoddarRead the article
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The Agentic Shelf Is Moving Inside the Retailer. That's Why We Launched RetailPlaybook.
Introducing RetailPlaybook: a new newsletter and podcast, hosted by Andrew Bell, built to help brands compete inside Alexa for Shopping, Walmart Sparky, and ...
Rebecca RossRead the article
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No More Guesswork: Introducing Catalog Scoring
Catalog Scoring gives every product a 0–100 readiness score for AI shopping agents across seven dimensions, and shows exactly which gap to fix first.
Priya PoddarRead the article
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Why We Partnered with Elastic Path: Bringing Agentic Commerce Optimization to B2B
Complex catalogs, structured APIs, and the case for making product data perform wherever buyers now begin their journeys.
Rebecca RossRead the article
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